Our Story
By operators, for operators
Fridai emerged from real operational pressure inside a scaling business. We know the problem because we lived it.
fridai
Operational Intelligence…
Built by operators,
for operators.
Our Purpose
Empowering people and performance through AI and automation
The best AI doesn't start with endless custom development. It starts with the problems that matter most—missed handovers, poor visibility, manual work, slow responses. Fridai is built as a suite of pre-designed agents and workflows that deploy fast.
Platform
Trust and reliability
Fridai is built for organisations that need automation they can trust. With strong security, clear controls, and reliable system design, your data is handled only as instructed. Built-in guardrails keep workflows safe and aligned, while exceptions are identified early and escalated clearly, so teams stay in control even as automation scales.
Built on
★★★★★
"We built Fridai because we lived the problem. When you're growing 40% a year, you don't need better software—you need orchestration. We needed to see everything, control everything, and scale without losing grip of what matters."
Kyle Jones
Founder, Fridai
Hybrid Solutions
Origin
Born from the pressure of scaling fast
Fridai didn't come from a whiteboard. It came from the trenches of a business growing 40% a year, where the real problem wasn't talent or effort—it was orchestration. When systems fragment and workflows disconnect, growth becomes chaos.
- —Fragmented systems across sales, operations, finance
- —Visibility lost as complexity multiplied beneath surface
- —Leadership rebuilt operations with data, automation, AI
Architecture
Four layers, one intelligent system
Fridai is built on four connected layers that work as one: turning fragmented systems, workflows and decisions into a single operating model. It is also reflected in our mark, where each layer of the logo represents a core part of the platform working in sync.
Agents
Purpose-built agents that handle what matters
Each agent is purpose-built to tackle a specific operational challenge. They operate independently or collaboratively, learning from your data to make decisions that drive work forward. We currently have 22 agents in production.
{{ a.title }}
{{ a.body }}
Bespoke build
Agents shaped to your operation.
The core suite is the starting point, not the limit. We map the processes your team runs today — the checks, the judgement calls, the handovers — and build agents that carry them out the same way. Your process, your rules, running without you.
Customers
Built for complex sectors
FRIDAI is focused on sectors where operational complexity creates friction, and where better structure, visibility and workflow intelligence can unlock immediate value.
Results
The Impact
Real improvements from teams running on Fridai
{{ st.value }}
{{ st.label }}
{{ st.body }}
Pricing
Priced on what you run, not per seat
Choose a Project or Subscription model to align with your business needs and growth stage. Both deliver identical scope — only the shape of the investment changes.
Project model
Custom
Scoped before it is quoted, then fixed in writing
Includes
- ✓Bespoke build mapped to your processes
- ✓AI agents configured for your workflows
- ✓Platform, orchestration and system integrations
- ✓Adoption and training through the build
- ✓Higher investment concentrated in the build phase
- ✓Drops to the retainer as soon as you are live
Worked example — mid-sized programme
The build is paid while it happens, so the cost ends when the work does. Best where budget is available up front and you want the lowest Year 1 total.
Subscription model
Custom
Scoped before it is quoted, then fixed in writing
Includes
- ✓Bespoke build mapped to your processes
- ✓AI agents configured for your workflows
- ✓Platform, orchestration and system integrations
- ✓Adoption and training through the build
- ✓One flat monthly cost across the first twelve months
- ✓Drops to the retainer from month 13
Worked example — mid-sized programme
Spreading the build evenly adds £5,600 — around 7% — and removes the front-loaded commitment entirely. Cheaper than financing the same build.
£3,450
per month
The only number that continues
Once the build completes, the retainer is the whole cost. It covers monitoring and correction of every live workflow, orchestration upkeep as your systems change, and continued tuning as volumes move. The build ends. This doesn't grow with it.
Figures are indicative. Scope, data maturity and workflow count determine the final quote, which is fixed in writing before any work starts.
Questions
How Fridai works, what it costs, and what happens after you are live.
{{ q.q }}
{{ q.a }}
{{ q.q }}
{{ q.a }}
Connect
Say hello to Fridai
Tell us what you're trying to fix
Stay ahead with Fridai
Get insights on AI, automation, and what's changing in operations
By subscribing, you agree to our Terms and Conditions
Works with the systems you already use
{{ sendError }}